How Youtube Started?

YouTube is a video-sharing website founded by three former Paypal workers namely Chad Hurley, Steve Chen and Jawed Karim in February 2005. This website give opportunities to users to upload, view and share videos.  It makes use of Adobe Flash Video and HTML5 technology to showcase vast variety of videos, music videos and movie and TV clips.

As mentioned above, YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who all worked in PayPal. Hurley studied design at Indiana University, while Chen and Karim both studied computer science at the University of Illinois. It was in the early months of 2005 when Hurley and Chen conceptualized the idea for YouTube after having experience how hard it was to share videos that they’ve filmed at Chen’s apartment in San Francisco.

Youtube’s domain name was launched on February 14, 2005, and since then the website continued to develop for the following months. The success of Youtube is primarily credited to the multi million partnership with Sequoia Capital between November 2005 and April 2006. Just for some trivial info, the “Me at the Zoo” video of founder Karim was the first ever video uploaded on U tube.

It was uploaded on April 23, 2005 and is still posted on the site until this day.
In October 2006, Google announced that it had purchased YouTube for $1.65 billion. The deal was made on November 13, 2006. YouTube made a deal with MGM, Lions Gate Entertainment and CBS in October 2008, allowing the media companies to share full-length films and TV clips on Youtube. It also started free streaming of certain contents like cricket tournaments of the Indian Premier League in March 2010. This was the very first global free online broadcast of a major sports event.
YouTube created a new design on March 31, 2010. They did it with the desire of simplifying the site’s look and prolonging the time users spend on the website. In May 2010, it was reported that YouTube served more than two billion videos per day nearly twice the prime-time viewers of all three major US TV network companies joined together. In October 2010, Hurley stepped down as CEO of YouTube with Salar Kamangar taking over as head of the company.

YouTube is now recognized as the dominant provider of online video in the United States. They have 43% of the total market share with more than 14 billion videos viewed in May 2010. There are roughly around 35 hours of new videos being uploaded to the site every minute. In 2007, YouTube consumed an estimate of as much bandwidth as the entire Internet in 2000. According to Alexa, YouTube is the third most visited website on the Internet, next to Google and Facebook.

2011
05/22
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Technology
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Which Golf Training Aid is Best for You?

Beginner golfers always need the help of a pro golfer to be able to improve their golfing skills.  If a pro golfer is not around, training aids come to the rescue. Below are six descriptions of golf aids in UK which are identified according to skills you want to master.

  1. If you are having a hard time placing your putts correctly aligned to the target, you may need spot liners.
  2. There are times that your hand position is incorrect that’s why you are not making it or probably you are swinging it too fast. Grip trainers can help you correct these problems. You can even use these training aids inside your home.
  3. Golf shanks are embarrassing but you can place pop up nets to catch them. Of course, try to put more weight on the heels during your swing so you will not have any golf shanks at all.
  4. Maybe you are having a hard time visualizing the distance of your target and making the right swing. Purchase some grip nets to correct your problem.
  5. If you want to keep practicing while at home or at your office, you should have putting mats around. It will be best if you can find a putting mat that automatically sends you back the ball.
  6. If you have been missing your putts all the time, maybe you need to correct your alignment. Putting mirrors are great for checking your set up before you hit the ball.
2011
05/22
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The Evolution of Video Clips

Millions of video clips were uploaded in 2006. Also with the spread of broadband Internet access, video clips have become very popular online. Video clips is the word accepted for short video clips, oftenly less than the length of conventional TV programs.
The popularity of online video clips constantly develop very fast. Its popularity became a ‘clip culture’. It is similar to the ‘lean-back’ era of seeing typical movies, usually less than 15 minutes. Clip culture began in 2005 when websites like YouTube, Google Video and Yahoo! Video let uploading of videos.
There were different kinds of videos uploaded such as funny video clips, strange videos, prodigy performance videos and amazing videos. Common sources for these video clips are news, movies, music video and amateur or homemade videos.
Online video advertising also became a powerful platform to deliver an effective message to their potential clients. MAGNA reported that money spent on online video advertisement reached nearly US$700 million in 2008. Since businesses want to save advertising costs, online video advertising still warrants to results-driven delivery platform.
In addition, video uploading sites became a venue for amateurs to showcase their special skills. According to the report of The Economist in May 2006, 90% of Youtube video clips were uploaded by young comedians like the two popular Chinese students Huang Yixin and Wei Wei (Back Dorm Boys) who showed their skills by lip-synching a song of the Backstreet Boys. After uploading their funny utube videos, many TV networks have asked them to be their guests. They even got a contract from a recording company in Beijing to lip-sync some famous songs.
Aside from showcasing talents, online video clips became a perfect place for citizen journalism. Like in the December 2004 Indian Ocean earthquake, many ordinary citizens became instant news reporters of the natural disaster.

2011
05/17
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Google: The Number One Search Engine Company

Google is a US multinational corporation that ventures in online search and marketing. It hosts and promotes a lot of Internet-based services and products. They create a profit mostly from Adwords.

Google was founded by Larry Page and Sergey Brin while they were both studying in Stanford University as PhD candidates. It was in September 4, 1998 when Google was first incorporated as a privately owned company. Its first public offering followed on August 19, 2004.

The company’s objective was “to organize the world’s information and make it universally accessible and useful”, and their unofficial catchphrase was “Don’t be evil” which was started by Google engineer Paul Buchheit.
Google uses around one million servers in data centers around the world. The corporation’s swift expansion has resulted to a series of products and services. The company offer online software such as Gmail, Orkut and, Google Buzz. They also provide other desktop applications like Google Chrome, Picasa and, Google Talk.

Moreover, Google pioneers the advancement of the Android mobile operating system. According to Alexa,  ww.Google site has the most number of traffic everyday. Same is true with other international Google sites and other Google-owned sites such as YouTube, Orkut and Blogger.

Google was founded in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The duo had an idea of a technology that analyzed the relationships between websites. They called this technology as PageRank, wherein a website’s relevance were determined by the number of valuable pages that linked back to the original site.

Page and Brin formerly called their new search engine “BackRub” because the system checked backlinks to estimate the relevance and importance of the site. Later, they changed the name to Google, from the word “googol” which denotes a number one followed by one hundred zeros. The choice of this word represents the mission of the company to give large amount of information to people. It was on September 15, 1997, Google’s domain name was launched.
The initial financial support for Google was a US$100,000 allocation from Andy Bechtolsheim in August 1998, the co-founder of Sun Microsystems. The company’s first public offering took place on August 19, 2004. They offered 19,605,052 shares at $85 per share. The shares were offered through a unique online auction format. The sale of $1.67 billion generated a market capital of more than $23 billion. Despite that, majority of the 271 million shares remained under the control of Google and many of its workers.

2011
05/10
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Google
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The Power of Super Bowl Commercials

Super Bowl is the National Football League championship match in the United States. It is famous not just for the championship game but also for the innovative Super Bowl commercials that are aired on television. The broadcast constantly have very high rankings in the Nielsen ratings. The final game is often watched by more than 90 million spectators. That’s the main reason why the cost for an advertising space can cost millions of dollars. Like for example, a 30 seconds of advertising space cost $2.6 M in the last 2010 telecast.

Because of the expensive advertising space, marketers see to it that they make spectacular and state-of-the-art advertisements. The Super Bowl commercials are always looked forward and create a lot of buzz. It is said that these commercials are as popular as the actual final game itself.

However, now there has been plenty of worries about the broadcasting of commercials because of the use of products like TiVo. TiVo let viewers to skip out on the commercials. In addition, advertisers are worried that the Super Bowl advertising space became very expensive though studies point out that it does not give positive impression on the advertiser’s market share.

Like what I’ve said earlier, the common cost of a 30 second advertising space in Super Bowl 2010 cost $2.6 M. This does not contain the fees for the actors, ad agencies, directors, equipment and crew making it highly expensive for the advertisers.

In Canada, there are some disapproval on the unavailability of the U.S. Super Bowl commercials. Rather than airing the Super Bowl commercials, local television network blacked them out in favor of domestic commercials. This is possible because under the Canadian simultaneous substitution regulations that if a local television network is broadcasting a particular program at the same time as an American network, the local network has the right to change the foreign network feed and commercials.

To find solution on this problem, some U.S.-based advertisers like Pepsi and Anheuser-Busch buy comercial spots during the CTV (the network the carries the Canadian airing rights of Super Bowl) broadcast to showcase at least some of their American commercials. However, there are some advertisers that create new commercials specific for their Canadian viewers.

2011
05/05
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What is Redbox?

Redbox is an American company that provides DVD and video games rental services thru the help of vending machines. Now it has around 25,000 kiosks. The kiosks feature the company’s signature red color and arched top surface. These kiosks are dispersed all over the US in fast food restaurants, groceries, pharmacies and 24-hour shops. In April 2007, it was ranked as the fifth biggest DVD rental company by revenue in the United.

Redbox Automated Retail LLC, which operates Redbox, was initially funded by McDonald’s Ventures LLC. The company put kiosks in four Washington Metropolitan Area in 2003. In 2005, Coinstar bought 47 percent of the company worth $20 million and in February 2009, Coinstar took the remainder of the company from McDonald?s by paying them between $169 and $176 million.

Redbox initially began in 2004 by using re-branded kiosks run by Silicon Valley-based DVDPlay in around 140 McDonald’s restaurants in different areas such as Denver. The next year, Redbox phased out the DVDPlay-manufactured machines and made a contract with Solectron, which also manufactures the Zune, Xbox and Xbox 360, to make a custom kiosk design.

The company’s typical vending kiosk mixes an interactive touch screen and a robotic disk array system. They are mostly positioned indoors or outdoors and can carry more than 600 DVDs with 70-200 titles. They are also updated in a weekly basis. Payment is only accepted through credit and debit cards. DVDs can be returned the next day even to other kiosks. In addition, customers can also place online DVD reservations via the company’s official site.

It was in February 18, 2010 that they begin renting out movies on the high-definition format Blu-ray Disc. Moreover, Redbox is now doing some market testing for video game rentals in different locations like Reno, Orlando, Wisconsin , Austin, Wilmington and Corvallis.

One of the main reason why Redbox became so famous in the US is their wonderful marketing styles. They give their clients discounts through Redbox free rental codes. Although you can’t use promo codes when doing online reservations, you can always exchange it when you choose a movie at any Redbox kiosk.

2011
05/03
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What are TV Adverts?

TV adverts are brief TV programs made and paid for by a business or group to aid in conveying their word to the customers. The profit from TV adverts supports an essential cut of returns for most private TV stations. Majority of TV adverts these days are compose of short advertising spots that differ in length from a few seconds to several minutes. They’ve been used in advertising a huge collection of products, services and ideas since the development of television.
On July 1, 1941, the first ever TV advertisement was shown in America. It was a TV advertisement of the Bulova, a brand of watch, on WNBT station. It was broadcasted before a baseball tournament between the Brooklyn Dodgers and Philadelphia Phillies. The short advertisement displayed an image of a clock with the US map behind it. It was followed by the voice-over “America runs on Bulova time.”
In the US, television adverts are usually regarded as the most convincing and important mass-market advertising format. This is the main reason why television networks ask high prices for a commercial airtime especially during primetime TV show and events. Like for example, the annual Super Bowl American football game. It is popular as much for its TV adverts as for the game itself.
Studies say, 18-49 age group are the target viewers of many TV advertising companies compared to the older viewers who can’t be easily influenced to modify their purchasing attitudes. The total viewers within the targeted age group is also more crucialt to ad revenues than total viewers. In addition, TV advertisers may also target specific audiences of the population with regards to their race, income level, and gender.
Recently, a study shows that TV adverts directed to target young women converted more income in contrast to TV adverts aimed to younger men. This is because younger men are watching TV less as compared to their female counterparts. Certainly, no one can forgo the effect of TV adverts has been very prevalent and favorable to the viewing public.

2011
04/28
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My Experience with Google Directions

When I began using the Internet, I’ve always came across such terms as Google directions every time I visit their main page. I always disregard it because I don’t really know where to utilize it, and furthermore I don’t even have a use for it on that time. I’ve only depended on browsing the internet whenever I want to find a certain place through the use of different search engines before it was presented to me by one of my friends who happened to be an internet savvy.

I tried taking advantage of these Google directions for once and it gave me a fair result.  Finding a specific location was made much easier because of this thing. The word alone, I almost learn what Google directions is all about and it is exactly what it literally means.

My first experience with Google directions was great. If and only if I was able to discover what’s in it before, perhaps, carrying my big map every time we go out  was not necessary after all.

Since then, I started telling my co-workers about it. I’m very thankful to Google directions because searching for a certain place became a lot easier. From now on, I have another thing to make myself busy with and that is researching more about it.

2011
03/27
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Google
Internet
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Different Types of Commercials

Though I am not really interested in going to the movies or even television programs, I have seen lots TV commercials and came to a time of examining  each one of them. Those commercials that are targeted for toddlers are interesting and contain a lot of pictures unlike to those targeted for adults. The childrens’ milk for example, such as Nido, Promil, NAN, Gain, and other milk products utilize babies and sometimes toddlers as their models. Directors and producers of those commercials make it sure to make the advertisements more attractive.

Contrarily, those commercials that are produced for adults someway stick on topics that will suit the target consumers. For ladies, shampoo commercials, cosmetics, shoes, and clothing called most of their attention because of the way how the commercial is being presented. For the men on the other hand, beer commercials, energy drink, hair gel, devices, and more top their curiosity.

Every commercial has its own character that make them stand out from other commercials. They have their own style and approach on how they are going to make it interesting and captivating. These commercials are made for various people with different purposes. They all have varied lessons to leave to their respective viewers.

2011
03/27
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Everything You Need to Know About Stock Portfolios

Businessmen circle around the stock market with primary goals to acquire profit. A stock portfolio signifies a compilation of assets and savings that is a means to that end. Because of this, all you have to do is to conform the contents of the stock portfolio to satisfy your goals.

The stock portfolio is the collection of individual stocks that you acquire. Absolute investment portfolios are the assets from other classes, like the stocks, bonds, and cash reserves. You can also add up substitute investments within your portfolio, which is made up of real estate and regulated investment funds.

Setting up a stock portfolio is very fast. One thing you need to do is to begin gathering shares in various businesses. The more difficult move is making a just portfolio that goes with your asset needs and which will be enough to bring out any instant rough monetary problems.

Every investors need to be alert when choosing what will be incorporated in their stock portfolios. It is also given, but, there are many companies that have endured the test of time, are sturdy, and can be trusted to regain those losses and go back to gains again. Whenever those forms of companies are the issues of a lot of investment funds there will be frequent gains instead of losses, so that everyone, the amount of money a person has throw away will generate a profit. Being sure in the decisions for stock portfolios are as important as taking care in making life choices.

2011
03/26
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Finance
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